Copy for WeightWatchers
- Weightwatchers are launching a campaign specifically aimed at men aged 28-45 in Northern Europe (the Nordics, Britain, Germany). They need a positive, fun new tone that appeals to guys this age.
- Developing Buyer Persona
- Interactive Ad
- Landing Page
- *Asignment created during the copywriting class at Berghs School of Communication.
- *Pictures borrowed for educational purpose. None of this content has been used for commercial use.