Copy for WeightWatchers

Brief

  • Weightwatchers are launching a campaign specifically aimed at men aged 28-45 in Northern Europe (the Nordics, Britain, Germany). They need a positive, fun new tone that appeals to guys this age.

Deliverables

  • Developing Buyer Persona
  • Interactive Ad
  • Landing Page
  • *Asignment created during the copywriting class at Berghs School of Communication.
  • *Pictures borrowed for educational purpose. None of this content has been used for commercial use.