E-commerce design & development

Besides creating the brand identity, logo and packaging, my role as a designer in the Avery Milton project included also designing and developing the e-commerce solution for the brand. From concept thinking, developing personas, sketching, creating high fidelity wireframes, customising based on the brand’s needs to art directing and organising a photo shoot to create photos for the website and ultimately design and develop the site for responsiveness.

The website’s purpose is to inform about the brand quality, make a statement about the type of brand Avery Milton is, engage users with fresh weekly content about hidden gems and interesting people through the custom feature Social Journal, and ultimately sell watches.

See more work for Avery Milton


  • Avery Milton is a Swedish brand of watches with the passion for creating beautiful and long lasting products as the core foundation of the company.


  • Web development in Woocommerce
  • Custom development and design
  • Animation / gifs for the website